![]() ![]() Streetwear’s impact – both on retail culture and the numbers involved – has caught the attention of some of the most iconic, established brands in the retail and luxury goods sectors and fashion industry generally. We estimate the size of the global streetwear market at $185 billion by sales*, making it by some estimates about 10% of the entire global apparel and footwear market. This has helped propel streetwear from being an eye-catching fashion phenomenon that drew its inspiration from the counter-cultures of the 1980s and 1990s into a multi-billion dollar retail market. The anticipation of a time-limited chance to buy helps create a tight-knit and almost cult-like relationship between streetwear brands and their consumers. Streetwear is one of the most striking retail and fashion trends to have emerged in recent years, involving the production, promotion, sale and resale of casual fashion in ways that bypass traditional retail channels.Ĭustomers are often rallied via social media to be the first to buy products that are only available directly from the brand, either in-store or online. ![]() Five ways fashion brands can win in a growing market ![]()
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December 2022
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